I'm late on posting my recap of probably one of the coolest things I've done in my short life but I figured I'd save the best for last!
To start, when we first arrived at the Reebok Headquarters in Canton, MA....hoooooly turd. I was so taken back with how awesome the Reebok world headquarters looked. Everything was so modern and clean and I couldn't wait to get inside to see what the rest of the place would look like.
We were immediately greeted by a marketing field rep, who turned out to be incredibly sweet and adorable. One thing I noticed about Reebok was that everyone that worked there happened to be very genuine, intelligent and pleased with their jobs. I also loved that they had express WOD's posted throughout their headquarters. You could really tell that this is a brand that cares about their employees well being and fitness.
I kind of want to work there and live in Boston forever and ever ;)
Anyway, we were then led upstairs to the "brand room" which is where they had seats set up for us. We were given more incredible swag, and then these cute CrossFit notebooks for us to record our exciting day with.
Next, we were introduced to the brand of Reebok by their marketing manager, Johnice Graham. She informed us that Reebok is revamping their style and becoming the new brand of fitness, especially with joining forces with CrossFit. I thought it was pretty cool since before I came to Reebok, I had pictured white high top sneakers as their style. And now, I think they're totally bad ass. Especially with all of their new products coming out next year.
I can't go into detail on what products they'll be releasing but I can say that they're totally worthy of dropping whatever you happen to be doing at the time and running to the nearest store to get a pair. They're going to be AMAZING.
After learning more about how much more awesome Reebok has become as of late, it was time to check our egos at the door and get our CrossFit on. I had done Crossfit before and during my pregnancy but it had been forever since after having Caleb. So I was pretty nervous to be working out with some of the fittest bloggers out there, and especially to be working out in front of CrossFit legends such as Caleb Diebolt and Austin Mallelo.
All nerves aside, the second we walked to Reebok's official CrossFit box and saw Caleb ready to greet us at the door, I went in for the kill and gave him a huge bear squeeze. What can I say, I'm a huge fan, haha.
After that embarrassing escapade, it was time for Austin, one of the CrossFit's best coaches and fittest athletes, to explain to us what CrossFit is about and to detail what our WOD (Workout of the Day) was. He told us that CrossFit is a high intensity, 20 minute workout that demands all physical exertion and that is constantly changing. Basically, it's a 20 minute workout that kills you and then changes your life. Sign me up, baby!
Austin taught us about the physics behind certain movements and then led us into a session on how to perform simple exercises like the squat and kettlebell swing properly. And I'm not going to lie, we all got a kick out of watching Caleb demonstrate.
Finally, it was time to perform the WOD: 200 meter run, 45 kb swings, 24 pullups split between a partner.
I partnered up with Rebecka from Bexlife and for some reason we did way too many pullups then the prescribed amount. But that's okay, we had tons of fun, and I'm sure my arms will thank me later when they become as hot as
Michelle Obama's Rebecka's killer guns.
Also, I can't discredit the fact that doing CrossFit at the official Reebok CrossFit box was probably the coolest things ever. Bex caught my sweaty, goofy, happiness on camera in this video she made after our workout:
But if you can't tell how deliriously happy I am from this video, I can sum it up for you. I drank the ReeBok CrossFit koolaid and liked it. A lot.
It's seriously unfathomable to me being able to experience one of my favorite workouts with awesome fellow bloggers, in an amazing atmosphere and with two of the coolest CrossFit legends out there. MIND BLOWN.
After that epic experience, we were then led back in for an amazing lunch where they even had Paleo cookies! I'm not paleo but I still thought it was neat how they tried to accommodate the many types of diets out there.
While we ate, we listened to Kate Young, Reebok's Merchandising Manager, talk about the many styles of shoes they have for every type of workout.
We learned about how to find the right fit for your foot and then began discussing future colors and products as part of a focus group. It was really exciting being able to assist Reebok in all of their future product endeavors. One of my favorite shoes they showed me were the oly lifting shoe. I loved how they were weighted in the heel for heavy lifts such as the deadlift and squat, but flex in the front. This is to ensure you can feel like you're driving through your heels. This shoe is right up my alley.
It was also neat that they showed us the Reebok Human Performance lab after the focus group ended.
We spoke with Bill McInnis (who used to work for NASA as a legit rocket scientist!!) where he went through the various models RealFlex and Zigtech shoes they went through to get to their final product. He also told us that the shoes they make are tested on various runners for up to 300 miles. After hearing that, I was floored with how this company cares so much about their product that they're willing to test their shoes to the limits to ensure quality before even thinking of putting something out on the market.
And the cool stuff doesn't stop there. Next, we were taken into another lab to learn how their shoes are made from scratch. They showed us how they design their product in CAD, then prototypes are printed using this crazy 3D printer from MIT.
As you can see, I'm not the only one enamored with the idea of a 3D printer ;)
When we finished oohing and aaahing over all of the asinine technology, it was time for our final workout of the day. Instead of CrossFit we were doing something completely different; we were going to learn how to shake our booties with Illyse Baker. Illyse is a cardio dance instructor, Global Ambassador Reebok, and an expert on making non-dancers feel like they can actually dance. I am such a horrible dancer when it comes to following directions, but she did an amazing job breaking down the movements and choreographing a fun hip hop dance. By the end of the class, I felt like I knew what I was doing, and I had actually broken more of a sweat during that class then I did in CrossFit.
My friend and fellow blogger, Sarah, got her amazing videoagrapher to catch our class in action if you want to check it out here. I'm the tall one in the far right, green tank and cute, tribal headband.
I will add that if I had maybe taken a few tequila shots or four, that I would have danced way better in this video. Just sayin.
Sadly, the end of the Cardio Dance class meant it was time to say goodbye to Reebok and to other fellow FitFluential bloggers. Even though I was exhausted from all of the traveling and from our busy day, I was sad to leave! I had so much fun learning about all of the latest gear from Reebok, and it was amazing being able to experience such a monumental occasion with other bloggers just as passionate as I am about fitness.
One of the biggest things I took away from this event was that there is so much more that goes behind a brand than you think. I have such a new found respect for Reebok now. Their products are adorable with all of the sassy, new colors, but most importantly, they're functional with so much thought and research behind them. The RealFlex shoes we were given are such a dream to run/walk/do whatever in and I'm so glad I was given the opportunity to try out these products, they really won me over.